ABOUT

Most of my work is the everyday side of SaaS, like dashboards, billing and settings pages. I like making that stuff easy to get through.

I've been a product designer for 4+ years. Since 2021 I've been at Acronym Digital in KL, designing web and product experiences for brands like Nike, BCG and KFC, and looking after a 30+ component Figma design system.

Alongside that I freelance for SaaS and tech teams, usually solo from brief to launch: dashboards, billing, design systems and field-service tools. Most recently KUSS, for Bravonet.

These days I design in Figma, then build a working version with Claude. I also build small tools whenever something annoys me, and a few of them ended up with real users.

See my CV →
WHAT I DO
  • Product UI and UX

    Dashboards, billing flows, settings, onboarding, user journeys, IA, states and edge cases.

  • Design systems

    Figma components, variables and design tokens, atomic design, dev handoff.

  • Prototyping in code

    Clickable builds with Claude, so the team can try an idea early.

  • Research

    Workflow audits, stakeholder interviews, journey mapping, user feedback loops.

EXPERIENCE
  • 2021 – nowProduct DesignerAcronym Digital (Compass Interactive), KL
  • 2019 – nowProduct Designer (freelance / retainer)Bravonet Solution, Valiantlytix, Reluvate, WaaPY, DeerDash